Internet Marketing

On the surface .tel is just another top-level domain (TLD), like .com, .org, .net etc. But that is where the similarities end. Instead of needing to buy a domain name, find a hosting service for it, and designing a website, all you need to do is purchase your .tel domain name of choice and fill in your information using their application.

It is the 21st century version of a business card. You can store any personal information you would ever want on your .tel address, you never need to pay for hosting, and if any of your information changes you can update it from anywhere anytime.

The only way that this becomes overwhelmingly successful however, is if it reaches a critical mass and becomes the de-facto standard for accessible contact information. The problem they face is that their service is VERY simple and anyone could make a knockoff with even more functionality. Or worse yet, someone like Facebook could leverage its existing user base (of over 175 million people) and provide a similar service for free. The thing that telnic (the company behind .tel) has going in its favor is an entire TLD assigned solely for this purpose. That fact alone makes them a huge force and makes it much more recognizable than some 3rd party website trying to offer the same service. (Brattle Consulting Group)