Tuesday, March 24, 2009

ExecTweets: Twitter for Big Wigs

My last post listed top social media trends for travel and tourism. One of the suggestions, made by Klaus Hidebrandt was to get your CEO or top executive involved in social media. The most current trend to introduce this idea? ExecTweet.

ExecTweet is Twitter spinoff site that just displays tweets from select executives, making it easier to track the big shots on Twitter. It is published by ad firm Federated Media, and sponsored by Microsoft. The site "collects" tweets from various executives and puts them in one stream. Some of the best known company leaders that are currently using this service include Craigslist's Craig Newmark, Virgin's Richard Branson, and former AOL head Steve Case.

ExecTweet may be one path to cash for the famously revenue-free messaging service, as according to All Things Digital, Twitter is taking a fee for powering this new Microsoft-sponsored service.

Will ExecTweet be the new trend for the head honchos? Check out http://www.exectweets.com/ and decide for yourself.

3 comments:

Travel Girl said...

Exec Tweet is a great tool. I just set up my twitter account and I'm all ready hooked!

Anonymous said...

The question is not if the CEO or Execs will have a twitter, but are they really maintaining it???
Tweeting takes time despite being 140 characters. To do it right you need to be dedicated.

Hospitality Guru .travel said...

Twitting... wow the internet is really growing!